Description
- Foundations of Marketing 9th Edition
- ISBN: 9780357129463
- Edition: 9th Edition
Foundations of Marketing, 9th Edition, offers an up-to-date overview of essential marketing principles and practices. This edition explores modern marketing, including digital strategies, social media, and data-driven decision-making. It provides a solid foundation for understanding consumer behavior, market segmentation, and effective marketing campaigns. Real-world examples and case studies equip students with the knowledge to succeed in today’s competitive environment. Topics include marketing research, product development, pricing, distribution, and integrated marketing communications.
Paul Eckel –
Took a while but it came pretty quickly. No charge for postage
Lynne Taylor –
The rapid response to my order.
How quickly it was mailed and received.
The book was in great shape.
Thanks!
Joelle Woody –
Book arrived when expected. Not in best shape, but sometimes that’s what you get when you buy used.
Clint Farrell –
As described, received quickly