Description
- Strategic Sport Communication 4th Edition
- Edition: 4th
- ISBN: 9781718221475
- Comprehensive coverage of strategic communication in the sport industry.
- Explores the relationship between sport, media, and audiences.
- Updated with case studies and examples.
- Focuses on real-world applications of communication strategies.
- Addresses public relations, marketing, and crisis communication in sport.
- Examines the impact of social media on sport narratives.
Strategic Sport Communication, 4th Edition, offers a comprehensive exploration of communication in sports. This edition delves into the relationships between sports, media, and audiences. Updated with case studies and examples, the book covers public relations, marketing, crisis communication, and social media. A valuable resource for students and professionals.
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