Description
- Marketing Management 4th Edition
- Edition: 4th
- ISBN: 9781260381917
Marketing Management, 4th Edition provides a comprehensive exploration of marketing strategies and tactics. Updated with case studies, real-world examples, and the latest trends, this edition offers a practical understanding of modern marketing principles, including brand management, customer relationship strategies, and digital marketing. Equip yourself with the knowledge and tools to excel in today’s dynamic marketing landscape by learning how to craft effective campaigns, analyze consumer behavior, and leverage marketing technologies.
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