Availability: In Stock

Services Marketing – Integrating Customer Focus Across the Firm 8th Edition

4
SKU: 9781260260526

Original price was: $139.99.Current price is: $99.99.

ISBNs: 9781260260526, 1260260526, 9781260564204, 1260564207,

Description

  • Services Marketing: Integrating Customer Focus Across the Firm, 8th Edition

Edition: 8th

GTIN: 9781260260526

Services Marketing: Integrating Customer Focus Across the Firm (8th Edition) emphasizes a customer-centric approach to services marketing. This edition explores how organizations build customer relationships, deliver value, and differentiate themselves in competitive markets. Expect coverage of service quality, customer satisfaction, service design, and the role of technology.

Additional information

Format

Paperback-Buy New

4 reviews for Services Marketing – Integrating Customer Focus Across the Firm 8th Edition

  1. CYNTHIA CAMPFIELD

    Speedy delivery. Great condition. Thank you!

  2. Owen Kalagayan

    Enjoying the books.

  3. Liliia Yaroshenko

    Book in a good condition

  4. Abbey Miksch

    Book arrived on time!

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