Description
- Controversies in Contemporary Advertising (2nd Edition)
- ISBN-13: 9781452261072
- Examines current debates and ethical dilemmas in the advertising industry.
- Presents diverse perspectives on controversial topics.
- Explores the impact of advertising on society and culture.
Controversies in Contemporary Advertising, 2nd Edition delves into the challenging ethical and societal issues facing the advertising industry today. This book explores debates surrounding advertising practices, their impact on consumers, and their role in shaping culture. From deceptive advertising and targeting vulnerable populations to influencer marketing ethics and diversity representation, this edition provides a critical analysis of modern advertising. Students and professionals will find valuable insights into navigating ethical dilemmas and understanding advertising’s broader implications in the 21st century.
Joseph Kenney –
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The book arrived on time and orderly fashion there were no issues everything went good
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Arrived early and in good condition. Really pleased with my purchase
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