Description
- Persuasion: Theory and Applications (1st Edition)
- ISBN-13: 9780199732357
- Edition: 1st Edition
“Persuasion: Theory and Applications” (1st Edition) offers a comprehensive exploration of the psychological principles underlying persuasion. It delves into theoretical frameworks explaining attitude formation and change, applying these theories to real-world contexts like marketing, politics, and interpersonal communication. Readers gain insights into crafting effective persuasive messages and understanding the ethical implications of persuasion through a blend of classic and contemporary research.
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