Description
- Title: Framework for Marketing Management, 6th Edition
- GTIN: 9780133871319
- Edition: 6th
- Publisher: Pearson
Framework for Marketing Management, 6th Edition offers a concise, integrated framework for understanding and applying marketing management. This book provides a structured approach to analyzing marketing situations and developing effective strategies, emphasizing decision-making and problem-solving for success in today’s dynamic marketing environment.
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