Research Methods For Business – A Skill Building Approach 8th Edition

• Research Methods For Business: A Skill Building Approach, 8th Edition

Research Methods For Business: A Skill Building Approach, 8th Edition, provides a comprehensive and practical guide to conducting research in a business context. This edition emphasizes a hands-on, skill-building approach, equipping readers with the tools and techniques to design, implement, and analyze research projects effectively. Covering a wide range of methodologies, from qualitative to quantitative, the book explores problem definition, research design, data collection, statistical analysis, and report writing, with a strong focus on real-world business scenarios. Updated examples, case studies, and the latest advancements in research methods make this an invaluable resource for enhancing research capabilities in the business field.

• ISBN: 9781119561224
• Language: English