Advertising and Integrated Brand Promotion 9th Edition

• Advertising and Integrated Brand Promotion, 9th Edition

• ISBN: 9780357721407
• Comprehensive overview of advertising and integrated brand promotion.
• Explores the evolving landscape of marketing communications.
• Covers digital advertising, social media marketing, and traditional methods.
• Includes real-world examples and case studies focusing on strategic planning and campaign development.

Advertising and Integrated Brand Promotion, 9th Edition, offers a contemporary exploration of advertising and marketing communications. This edition delves into strategies and tactics used to build brands, connect with consumers, and drive sales. It examines advertising in the digital age, covering social media marketing, mobile advertising, and data analytics. The book provides insights into integrated marketing communications, emphasizing a cohesive brand message across all channels. Students and professionals will gain a solid understanding of effective advertising and brand promotion campaigns.