Applied Marketing 3rd Edition

• Applied Marketing 3rd Edition

• ISBN: 9781394163069
• Focuses on practical application of marketing principles.
• Updated with current marketing trends and technologies.
• Provides real-world examples and case studies.
• Covers digital marketing, social media marketing, and brand management.
• Equips students and professionals with skills for today’s marketing landscape.

Applied Marketing, 3rd edition, bridges the gap between marketing theory and real-world practice. This textbook provides a thorough understanding of essential marketing concepts and demonstrates their effective application in various business contexts. Updated with the latest trends and technologies, including digital marketing strategies and social media engagement, this book equips students and marketing professionals with the practical skills and knowledge to excel in today’s dynamic marketing environment. Through real-world case studies and examples, “Applied Marketing” offers a practical and engaging approach to mastering the art and science of marketing.