Description
Brand Management: An Introduction through Storytelling
- GTIN: 9783030661182
- Language: English
- Publisher: Palgrave Macmillan
“Brand Management: An Introduction through Storytelling” offers a fresh and engaging approach to understanding brand management principles. It uses compelling narratives to illustrate key concepts, making the subject matter accessible and memorable. Readers will learn how to build and maintain strong brands through relatable examples and insightful analysis. The book explores various aspects of brand management, from brand strategy and positioning to brand communication and equity. This innovative approach helps readers grasp the complexities of branding in a dynamic and competitive marketplace, making it an ideal resource for students and practitioners alike who seek a practical and engaging guide to building successful brands through the power of storytelling.
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