Canadian Sport Marketing 3rd Edition

• Canadian Sport Marketing 3rd Edition

• ISBN: 9781718200944
• Edition: 3rd
• Language: English
• Target Audience: Students and professionals in sport management and marketing.
• Focus: Canadian sport landscape (professional, amateur, community).
• Updated Content: Recent case studies, industry trends, and technological advancements.
• Key Topics: Sponsorship, branding, consumer behavior, digital marketing, and event management.

Canadian Sport Marketing, 3rd Edition, provides a comprehensive overview of sport marketing within the Canadian context. This edition explores challenges and opportunities for Canadian sport organizations, covering sponsorship activation, digital marketing, and fan engagement. Updated case studies offer insights into the Canadian sport industry, exploring professional, amateur, and community-level sports. This book is an essential resource for developing successful marketing strategies in Canadian sport. It covers legal and ethical considerations, the impact of technology and social media, and emphasizes strategic planning for effective campaigns. Suitable for undergraduate and graduate courses in sport management and marketing.