Description
- Consumer Behavior 7th Edition
Explore how consumer behavior impacts marketing strategies with the 7th Edition of this book. Gain a comprehensive understanding of consumer motivation, perception, decision-making, and the influence of culture and social groups. This book provides practical applications of consumer psychology in the business world.
- ISBN-13: 9781305507272
- Edition: 7th Edition
Terri Lynn Stokes –
Book arrived very quickly & I think was in great shape before shipped. Packaging was thin plastic with no pad to protect book, & when it arrived, it was bent up on one side. I was bummed about that. Had packaging been better, I’d rate it 6 out of 5 stars.
Jen Spacht –
My book was delivered quickly and in great condition!
Cindy Flowers –
Quality books in like new condition
Marikay Bart –
Easy to order, great cost, arrived quickly