Description
- Consumer Behavior and Insights
Explore the fascinating world of consumer behavior and understand why consumers buy what they buy. This book delves into the psychological, social, and cultural factors influencing consumer decisions, providing a comprehensive overview of consumer behavior theories applied to real-world marketing scenarios.
Gain valuable insights into consumer motivations, perceptions, and attitudes to develop successful marketing strategies. Learn about consumer needs, information processing, attitudes, and decision-making processes, and discover how social and cultural influences shape preferences and purchasing habits.
Through case studies and examples, discover how marketers can leverage consumer insights to create targeted and impactful campaigns.
- GTIN: 9780190857134
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