Description
- Corporate Communication 8th Edition
Corporate Communication, 8th Edition, provides a comprehensive overview of the strategic importance of communication in today’s business environment. It explores key theories, concepts, and practices, emphasizing how effective communication builds and maintains a strong corporate reputation, manages stakeholder relationships, and achieves organizational goals. This edition covers topics such as internal communication, crisis communication, public relations, investor relations, and corporate social responsibility. It equips readers with the knowledge and skills to navigate complex communication challenges and foster a positive work environment. Expect updated case studies and examples reflecting the latest trends.
- Edition: 8th
- GTIN: 9781264330263
- Language: English
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