Description
Effectual Entrepreneurship (2nd Edition) offers a groundbreaking approach to understanding how successful entrepreneurs think and act. It challenges traditional predictive models, introducing effectuation a logic where entrepreneurs focus on control and leverage existing resources to create opportunities.
This edition provides updated case studies, real-world examples, and practical tools to help entrepreneurs navigate uncertainty and build ventures effectively. It explores experimentation, commitment, and leveraging contingencies, empowering readers to embrace a dynamic and adaptable approach to building successful businesses.
GTIN: 9781138923782
Linda –
Fast delivery and great communication with the seller!
Mitsou Philogene –
Everything!
Marshellis Dancy –
The book did not arrive on time but when it did it was in great condition an served it’s purpose for my course
Brian Bradley –
NIce selection. Quick to ship. Speedy delivery. Condition as described (or better).