Description
- Essentials of Health Care Marketing, 5th Edition
- Detailed Information
- Title: Essentials of Health Care Marketing
- Edition: 5th Edition
- ISBN: 9781284200157
- Language: English
Essentials of Health Care Marketing, 5th Edition delivers foundational marketing principles through a health care lens. This edition offers the latest insights into health care trends, marketing strategies, and real-world applications. It explores the unique challenges and opportunities within the health care industry, providing students and professionals with the knowledge and tools necessary to effectively market health care services and products. Key topics include consumer behavior, market research, branding, pricing, distribution, and integrated marketing communications, all tailored to the specific context of health care. Readers will gain a comprehensive understanding of how to develop and implement successful marketing plans in this dynamic and evolving field, emphasizing ethical considerations and patient-centered approaches.
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