Description
- Essentials of Marketing: A Comprehensive Guide to Modern Marketing Strategies (15th Edition)
ISBN: 9781259573538
Essentials of Marketing (15th Edition) delivers a comprehensive and
up-to-date exploration of modern marketing strategies. This guide provides a
solid foundation in core marketing principles while incorporating the latest
trends and technologies shaping the marketing landscape. Readers will gain
valuable insights into consumer behavior, market segmentation, branding,
digital marketing, and more. This edition equips students and professionals
with the knowledge and skills needed to succeed in today’s dynamic
marketing environment. With real-world examples and practical applications,
it fosters a deep understanding of how marketing drives business growth and
builds lasting customer relationships.
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