Description
- Essentials of Marketing Research 6th Edition
- Details
- ISBN: 9781265217181
- Edition: 6th
- Description
“Essentials of Marketing Research, 6th Edition” offers a concise, practical overview of marketing research principles and their real-world applications. This edition provides a solid foundation in research design, data collection, analysis, and interpretation, emphasizing ethical considerations. It equips readers with the skills to conduct and utilize marketing research for informed decision-making. Through clear explanations and real case studies, this book demonstrates the crucial role of marketing research in today’s dynamic marketplace, helping students become informed consumers of marketing research and valuable contributors to the business world.
Evelyn Escobar –
Got the book, it’s all there but the book was in loose pages I had to get a ribbon to hold it all together, almost dropped the book and from there I would’ve had to pick up all the loose pages and figure out how to put it back together!
Carol Barngrover –
The book came quickly and was in great condition. I have not had time to read yet. Great service.
Debbie Moran –
I received my book, was a like new condition, great service. Thanks
Erin Walters –
I had never heard of this website yet found a textbook I needed for a course at the lowest price I had seen online so I decided to give it a try and buy it. The book was shipped quickly and is exactly as described.