Description
International Business: The Challenges of Globalization, 9th Edition by John J. Wild and Kenneth L. Wild (Pearson, 2018) explores the complexities of international business in a globalized world. ISBN-13: 9780134729220. This comprehensive textbook delves into globalization, international trade, foreign direct investment, the international monetary system, political and economic risk, cross-cultural management, global strategy, and emerging markets. Features include case studies and real-world examples to enhance learning and critical thinking. Ideal for students and professionals in business, international business, and management.
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