Description
- International Marketing, 19th Edition
- Edition: 19th
- ISBN: 9781266148637
- Language: English
The 19th Edition of “International Marketing” offers a comprehensive exploration of marketing goods and services across borders. It includes updated case studies and current trends in the global marketplace, providing insights into the challenges and opportunities of international marketing, such as cultural differences and global competition. Key topics include market entry strategies, product adaptation, pricing, and international distribution. Suitable for students and professionals seeking a strong foundation in international marketing principles.
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