Description
- M: Advertising: 2024 Release
GTIN: 9781260381894
This 2024 edition of “M: Advertising” offers a comprehensive and up-to-date exploration of the dynamic world of advertising. It delves into core principles such as marketing strategy, consumer behavior, media planning, and creative execution. Readers will gain insights into the evolving advertising landscape, including digital marketing, social media advertising, and the impact of technology. This book provides a strong foundation for understanding advertising’s role in business and society, preparing students and professionals for success. It explores current trends, technologies, and ethical considerations, making it ideal for those seeking a current understanding of modern advertising principles and practices.
Nina –
Very professional, received updates on delivery status and book in ideal conditions. Will be using again for future textbook purchases.
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I had an issue with an item damaged during delivery and they resolved the issue appropriately – thumbs up
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Convenient, fast shipping and reasonable prices!
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