Description
- Market-Based Management: Strategies for Growing Customer Value and Profitability, 6th Edition
ISBN-13: 9780130387752
Market-Based Management, 6th Edition, offers a value-driven approach to marketing, emphasizing superior customer value as the core of profitability and business success. This guide provides strategies and frameworks for understanding customer needs, developing compelling value propositions, and managing marketing activities for a sustainable competitive advantage. It covers market segmentation, targeting, and positioning to identify and serve profitable customer segments. This edition includes updated case studies and examples reflecting the latest trends in marketing and business strategy, offering actionable insights for improved marketing effectiveness and growth.
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Affordable rental and fast shipping.
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I received the book in good condition. And it’s way cheaper than buying the book that I will not use for a long time.