Description
- Marketing Management 6th Edition
This updated sixth edition of “Marketing Management” provides a comprehensive and practical overview of the strategies and tactics required for successful marketing in today’s dynamic business environment. Covering key concepts such as market analysis, segmentation, targeting, and positioning, this book equips readers with the knowledge and skills to develop effective marketing plans and execute them with precision. With real-world examples and case studies, “Marketing Management” helps students and professionals understand the latest trends and best practices, including digital marketing, social media, and customer relationship management. This edition emphasizes data-driven decision-making and creating value for customers in a competitive marketplace.
- Title: Marketing Management
- Edition: 6th Edition
- GTIN: 9780357635087
Vanessa –
Delivered in good shape and quickly.
REBECCA –
Book came quickly and was just what we needed for the school year. In good condition as well.
Gg –
Book arrived quickly.
Lorelei Kolegue –
was unhappy when I ordered that the shipping time was so long (not expected before 2+ weeks). Totally amazed that I received it within a week.