Description
- Media Audiences: Effects, Users, Institutions, and Power (2nd Edition)
- GTIN: 9781506397405
Media Audiences: Effects, Users, Institutions, and Power, 2nd Edition, explores the complex relationship between media, audiences, and society. This edition provides a comprehensive overview of audience studies, examining media’s effects, audience engagement, and the influence of media institutions. It delves into key theories and research methodologies, addressing power dynamics between media producers and consumers. Updated with contemporary examples and critical perspectives, it offers insights into the evolving media environment.
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