Description
- Merchandise Buying and Management 4th Edition
- Edition: 4th
- ISBN-13: 9781609014902
- Language: English
- Publisher: Fairchild Books
- Subject Area: Retailing, Fashion Merchandising, Business
- Target Audience: Students and professionals in retail buying and management
The fourth edition of “Merchandise Buying and Management” offers a comprehensive overview of retail buying principles and practices. It covers consumer behavior, market trends, sourcing, negotiation, and inventory management. Readers will gain the knowledge to make informed buying decisions, maximize profitability, and succeed in retail. Key concepts include assortment planning, pricing strategies, and visual merchandising. Updated case studies and examples reflect current industry trends. This book is a valuable resource for students and professionals seeking to enhance their retail expertise, covering supply chain management and private label development.
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