Description
Persuasion: Theory and Research, 3rd Edition by Daniel J. O’Keefe (ISBN-13: 9781452276670) provides a comprehensive overview of persuasion theory and research. This edition explores major theories of attitude change, including cognitive dissonance theory, the elaboration likelihood model, and social judgment theory. It examines practical applications in advertising, marketing, health communication, and political campaigns. Used in upper-level undergraduate and graduate courses, it offers a rigorous and accessible analysis of how and why persuasion works, equipping readers with a solid understanding of the science of persuasion. Published by SAGE Publications, Inc.
John Burton –
Prompt delivery and book in good condition.
Nyssa Johnson –
Quick and simple process. Very happy with the books. They were as good as and slightly better quality than I was expecting. The delivery was very quick to send internationally to Australia. I was kept updated with the delivery at all times.
customer –
I always get the book. Returning is so simple. I usually like to save the wrapping it comes in.
Fabienne Oukessou –
Void in good condition