Description
- Retailing Management 11th Edition
- Edition: 11th
- ISBN: 9781264157440
- Covers retail, financial, and location strategies.
- Explores merchandise management and pricing for maximizing profitability.
- Discusses store management, customer service, and retail communication.
- Includes updated examples and case studies from leading retailers.
- Focuses on omni-channel retailing and digital technology’s impact.
- Explains building strong customer relationships and loyalty.
“Retailing Management, 11th Edition” offers a comprehensive exploration of retailing, blending theory and practical application. It covers retail strategy, merchandise management, store operations, and customer relationship management. Updated examples and case studies highlight current trends and challenges, including omni-channel retailing and digital technology. This edition equips readers with the knowledge and skills to succeed in today’s competitive retail landscape, focusing on customer service, financial strategies, and effective retail communication.
Laura –
My experience was great and reliable. The shipping was on time. Only thing doesn’t allow me to ship to the Netherlands. Thanks!
Samarth Rabadiya –
Great condition at an affordable price!
Lori –
I received the book. It was in excellent condition.
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Books arrived quickly, were individualy well packaged and met the quality descriptions on the site.