Description
- Services Marketing: Integrating Customer Focus Across the Firm, 8th Edition
Edition: 8th
GTIN: 9781260260526
Services Marketing: Integrating Customer Focus Across the Firm (8th Edition) emphasizes a customer-centric approach to services marketing. This edition explores how organizations build customer relationships, deliver value, and differentiate themselves in competitive markets. Expect coverage of service quality, customer satisfaction, service design, and the role of technology.
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