Description
- Sports Marketing 3rd Edition
- Comprehensive overview of the sports marketing landscape.
- Explores fan engagement, sponsorship, and branding in sports.
- Real-world case studies from sports organizations and brands.
- Discusses the impact of digital media on sports marketing.
- Covers market research, consumer behavior, and marketing communications.
- Addresses ethical considerations in sports marketing.
- Suitable for students and professionals.
Sports Marketing, 3rd Edition, explores strategies for marketing sports teams, events, and products. It highlights fan engagement, sponsorships, and brand building, using real-world case studies. The book discusses digital media’s influence and equips readers with knowledge of marketing research, consumer behavior, and communication strategies, while addressing ethical considerations in the sports marketing field.
Kitty Bellamy –
Book in great condition – exactly as stated. And super fast delivery
Ekaterina Corliss –
Fast shipping and secure payment method. I also sold my textbook and got paid fast.
customer –
On time and in good shape
douglas miceli –
Book arrived on time in like new condition. Would buy from again.