Strategic Public Relations Management 3rd Edition Planning and Managing Effective Communication Campaigns

• Strategic Public Relations Management 3rd Edition

This third edition of Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns provides a comprehensive overview of planning and executing effective public relations campaigns. It delves into the strategic aspects of PR, offering insights into communication strategies and management techniques essential for success in the field. Ideal for both students and seasoned professionals, this book offers a solid foundation for navigating the complexities of modern public relations.

• Explores strategic planning, development, and execution of public relations campaigns.
• Focuses on effective communication strategies.
• Covers various aspects of public relations management.
• Suitable for students and professionals in public relations and communications.
• ISBN: 9780415517690