Description
- Basic Marketing Research 9th Edition
ISBN: 9781337100151
“Basic Marketing Research, 9th Edition” by Churchill and Iacobucci, is a guide to basic marketing research, featuring real-world examples. It covers defining marketing problems, research design, data collection, data analysis, and communicating results. It emphasizes practical application and critical thinking, equipping readers to conduct and interpret marketing research effectively.
Michael Pollak –
Book arrived super fast in excellent shape
Mahmoud Kedkad –
The price is very reasonable and the book is exactly what I am looking for.
Jazmin Garcia –
I received all my books in a timely matter. Just wish the books were packaged with a little more steadiness. My box was completely open and my books were inside but all shuffled.
Stephen –
Good quality book in regard to cosmetics. Delivered as promised. Have not read yet.