Business Intelligence – A Managerial Approach, 4th Edition

• Business Intelligence: A Managerial Approach, 4th Edition

• Title: Business Intelligence: A Managerial Approach, 4th Edition
• GTIN: 9780134633282
• Edition: 4th

“Business Intelligence: A Managerial Approach” (4th Edition) provides a comprehensive overview of business intelligence (BI) concepts, techniques, and best practices for managers. It focuses on how BI can improve decision-making, enhance organizational performance, and gain a competitive advantage. This edition covers data warehousing, data mining, online analytical processing (OLAP), dashboards, and data visualization. The book emphasizes a managerial perspective, equipping readers with the knowledge needed to effectively leverage BI tools and strategies. Expect case studies and real-world examples to illustrate key concepts and demonstrate the practical application of BI in various industries. This book assists those seeking to understand and implement BI solutions to drive positive business outcomes, explaining how data collection, analysis, and visualization can provide insights that give businesses a competitive edge.