Description
- Essentials of Marketing, 18th Edition
ISBN: 9781266168468
Essentials of Marketing, 18th Edition, provides an accessible and engaging
introduction to marketing theory and practice. This edition delivers a solid
foundation in marketing principles, incorporating the latest trends and
technologies shaping the marketing landscape. Key topics include market
segmentation, targeting, positioning, product development, pricing
strategies, integrated marketing communications, and digital marketing. This
book equips students with the knowledge and skills to succeed in today’s
dynamic marketing environment.
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