Marketing – Real People, Real Choices 10th Edition

• Authors: Michael R. Solomon, Ereni Markos, and George Tsiotsias
• Edition: 10th Edition
• ISBN-13: 9780135199893
• Publisher: Pearson
• Focuses on real-world marketing scenarios and decision-making.
• Emphasizes consumer behavior.
• Features current examples and case studies.
• Covers segmentation, targeting, and positioning.
• Explores digital marketing and social media.
• Discusses marketing ethics.
• Provides tools for effective marketing strategies.
• Student-friendly writing.
• Integrates global marketing perspectives.

Marketing: Real People, Real Choices, 10th Edition offers a comprehensive introduction to marketing principles, emphasizing real-world applications and decision-making. It connects marketing concepts to studentslives, encouraging critical thinking about company choices and their impact. This edition includes the latest trends in digital marketing, social media, and consumer behavior, preparing students for the modern marketing landscape. With a clear style, current examples, and a focus on ethics, this book equips students with the knowledge to succeed in marketing.