Description
- Marketing Research 13th Edition
- ISBN-13: 9781119497585
- Language: English
Marketing Research, 13th Edition provides a practical understanding of marketing research tools and techniques, emphasizing data analysis and the application of research findings to real-world marketing challenges. Students will develop skills to make informed business decisions through coverage of qualitative and quantitative research methods, sampling, survey design, and data interpretation, equipping them to conduct effective marketing research and contribute to successful marketing strategies.
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