Description
- Title: Marketing Research Essentials 9th Edition
- GTIN: 9781119239451
- Edition: 9th
- Language: English
Marketing Research Essentials, 9th Edition, is a concise and practical guide to conducting marketing research. It equips students and professionals with the tools to gather, analyze, and interpret data for informed decision-making. The book emphasizes real-world applications and ethical considerations, covering research design, sampling, data collection methods, data analysis, and report writing. It’s designed to be accessible for those new to marketing research, while still offering valuable insights for experienced practitioners. Expect updated examples and case studies reflecting current trends in marketing and technology.
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The book I ordered was delivered timely and it is in 3-2-25excellent condition.