Description
- Public Relations Campaigns: An Integrated Approach (2nd Edition)
Public Relations Campaigns: An Integrated Approach, 2nd Edition, provides a comprehensive overview of planning and executing effective PR campaigns. This book emphasizes integrating public relations with other marketing and communication disciplines to achieve organizational goals. It covers campaign development, from research and planning to implementation and evaluation, featuring real-world case studies and practical insights for students and professionals.
- ISBN-13: 9781544385587
Nancy –
Book was available and ordering and shipment was fast and easy.
Michele –
Quick delivery
candy –
great job!!
Kevin Timko –
The Book came a day early, but the condition it was in was not as good as I thought it should be