Strategic Communication Research Methods 1st Edition

• ISBN: 9781516543502
• Focuses on research methods specific to strategic communication.
• Provides a comprehensive overview of quantitative and qualitative research approaches.
• Explores data collection and analysis techniques.
• Offers guidance on conducting ethical and impactful research.

Strategic Communication Research Methods, 1st Edition, provides a foundational understanding of how to conduct effective research in strategic communication. It explores methodologies from quantitative surveys to qualitative interviews and content analysis, equipping readers to analyze communication strategies, understand audience behavior, and measure campaign effectiveness. Emphasizing theoretical frameworks and practical applications, it guides readers through the research process, fostering critical thinking and responsible data interpretation. Ideal for students and professionals, this edition offers a resource for navigating strategic communication research and generating actionable insights.