The Basics of Communication Research 1st edition

• Title: The Basics of Communication Research
• Edition: 1st
• GTIN: 9780534507787
• Language: English

The Basics of Communication Research, First Edition, is an accessible introduction to the fundamental principles and methods of communication research. It explores diverse research methodologies, covering both qualitative and quantitative approaches. This book guides readers through the research process, from formulating questions and designing studies to collecting and analyzing data, interpreting findings, and writing reports. This introductory text emphasizes understanding core concepts and applying them to real-world communication scenarios, making it an ideal resource for students beginning their journey in communication research. It offers practical guidance and examples to help students develop the skills necessary to conduct and evaluate research effectively.