Description
- The McDonaldization of Society 10th Edition: Into the Digital Age
George Ritzer’s “The McDonaldization of Society” explores the increasing influence of the fast-food business model on various aspects of life. This tenth edition, “Into the Digital Age,” examines how efficiency, calculability, predictability, and control are amplified by digital technologies. It analyzes the societal implications, highlighting both benefits and drawbacks. Readers will understand how these principles influence daily life, prompting reflection on the future of society. The book provides relevant analysis for students and anyone interested in the impact of globalization and technology.
- Edition: 10th
- ISBN: 9781544398013
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