Description
- Title: The Sports Event Management and Marketing Playbook, 3rd Edition
- Edition: 3rd
- ISBN: 9781394220564
The Sports Event Management and Marketing Playbook, Third Edition, is a comprehensive guide to planning, organizing, and executing successful sporting events. It focuses on strategic marketing techniques to maximize audience engagement and revenue. This updated edition provides practical strategies relevant to the evolving sports industry. An essential resource for students and professionals.
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